3 Ways That Luxury Brands Can Innovate
By A Mystery Man Writer
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“Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation.” -Peter Drucker Innovation is the critical driver of economic and societal growth.
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The Road to Luxury: The New Frontiers in Luxury Brand Management by Ashok Som
3 Ways That Luxury Brands Can Innovate
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