Preston Maddox on LinkedIn: Alpha Brain Pre-Workout Video for Juan Leija I got to work with Juan…
By A Mystery Man Writer
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Alpha Brain Pre-Workout Video for Juan Leija
I got to work with Juan Leija to develop this video as part of the campaign for the release of Onnit's Alpha Brain Pre-Workout, and I love the way it turned out.
The idea was to showcase the before/after effect of the Pre-Workout, both the Calm Before the Storm and then The Storm itself, so we mixed up the style of filming, with the first part being smooth and stabilized, then changing it up for the action shots by going handheld and really accenting the intensity of the workout.
Juan goes full beast mode for this and wraps the shoot by crushing a heavy deadlift. It's always a privilege getting to work with people as talented as Juan.
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