Brands Doing Good and Getting It Right: Spanx
By A Mystery Man Writer
Description
Sara Blakely, CEO of women’s shapeware brand Spanx, just rewarded her employees with two first class plane tickets to anywhere in the world and $10,000 dollars. No, that’s not a typo, and I didn’t add an extra zero or two.
Brands Doing Good and Getting It Right: Spanx
![Brands Doing Good and Getting It Right: Spanx](https://parade.com/.image/t_share/MjAyODM4OTQ2ODkwMTMwNDQ0/spanx-leggings-sale.jpg)
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Brands Doing Good and Getting It Right: Spanx
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![Brands Doing Good and Getting It Right: Spanx](https://people.com/thmb/5OnQ2jrJV-h4XkjBdErQezPS924=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/the-best-plus-size-shapewear-people-tout-8db56565317b4498a2d09791c4e4cfb8.jpg)
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![Brands Doing Good and Getting It Right: Spanx](https://cdn.shopify.com/s/files/1/0962/1992/files/Infographic-Shapewear-for-every-body-shape_472181be-face-4984-8ce6-1bd665badf99_1024x1024.jpg?9704960567846019195)
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![Brands Doing Good and Getting It Right: Spanx](https://www.ceotodaymagazine.com/CEO-Today/wp-content/uploads/2021/10/How-Spanx-Founder-Sara-Blakely-Created-A-Billion-Dollar-Brand-2.jpeg)
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![Brands Doing Good and Getting It Right: Spanx](https://i.ebayimg.com/images/g/toAAAOSwsnlg558x/s-l1200.webp)
Spanx Highest Power Barest size A High Waisted Power Panties Brand New!
Brand Rule #3: Don't Alienate Your Audience
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per adult (price varies by group size)