Tesco launches 'Farms' brands to replace Everyday Value lines, News
By A Mystery Man Writer
Description
Move comes four years after a major relaunch of Tesco’s £1bn value range under Philip Clarke
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.foodnavigator.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodnavigator.com/news/business/behind-the-success-of-wicked-kitchen-at-tesco-we-make-cool-f-king-food/10115375-1-eng-GB/Behind-the-success-of-Wicked-Kitchen-at-Tesco-We-make-cool-f-king-food.jpg)
Behind the success of Wicked Kitchen at Tesco: 'We make cool f**king food
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.just-food.com/wp-content/uploads/sites/28/2024/03/Untitled-design-80-430x241.png)
Kerry Dairy launches “category-first” oat and dairy blend line
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.supermarketnews.com/sites/supermarketnews.com/files/styles/article_featured_retina/public/Target_Group_Hero.jpg?itok=Ow-VgbYn)
Target unveils new private label brand
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://upload.wikimedia.org/wikipedia/commons/thumb/b/b4/Tesco_Value_Tshirt.jpg/220px-Tesco_Value_Tshirt.jpg)
upload.wikimedia.org/wikipedia/commons/thumb/b/b4/
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://img.resized.co/esmmagazine/eyJkYXRhIjoie1widXJsXCI6XCJodHRwczpcXFwvXFxcL21lZGlhLm1hZGlzb25wdWJsaWNhdGlvbnMuZXVcXFwvdXBsb2Fkc1xcXC8yMDE2XFxcLzAyXFxcLzAyMTQxMzQzXFxcL3Rlc2NvLXRvLXNjYWxlLWJhY2stMjQtaG91ci1zaG9wcGluZy5qcGdcIixcIndpZHRoXCI6MTIwMCxcImhlaWdodFwiOjYyNyxcImRlZmF1bHRcIjpcImh0dHBzOlxcXC9cXFwvaW1nLnJlc2l6ZWQuY29cXFwvbm8taW1hZ2UucG5nXCIsXCJvcHRpb25zXCI6W119IiwiaGFzaCI6ImJhOWZjYzdlYzg0YzI3ODZkZTU3YmRhNmZkZTk5Njk5ZDg1MzMxYTgifQ==/tesco-creates-new-farm-private-label-brands.jpg)
Tesco Creates New 'Farm' Private-Label Brands
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](http://content.bizibl.com/blog/tescos_fake_farms_3600957b.jpg)
What Can Marketers Learn From Tesco's Fake Farm Brands?
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.modernretail.co/wp-content/uploads/sites/5/2023/02/Sprouts-Store.jpeg?w=1280&h=640&crop=1)
Why food startups are flocking to Sprouts for retail launches
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.confectionerynews.com/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/confectionerynews.com/news/manufacturers/barry-callebaut-joins-dutch-duo-s-launch-of-sustainable-mass-market-chocolate-to-end-child-labor/8903938-1-eng-GB/Barry-Callebaut-joins-Dutch-duo-s-launch-of-sustainable-mass-market-chocolate-to-end-child-labor.jpg)
Barry Callebaut joins Dutch duo's launch of sustainable mass-market chocolate to end child labor
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://www.foodmanufacture.co.uk/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/foodmanufacture.co.uk/expertise/environment/tesco-and-natwest-launch-finance-scheme-to-help-farmers-decarbonise/17295617-1-eng-GB/Tesco-and-NatWest-launch-finance-scheme-to-help-farmers-decarbonise.jpg)
Tesco and NatWest launch finance scheme to help farmers decarbonise
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://marketingweek.imgix.net/content/uploads/2018/10/03141425/exclusively-at-Tesco-marketing-campaign.jpg?auto=compress,format&q=60&w=750&h=291)
Tesco brings value focus 'to life' as it takes on Aldi and Lidl
![Tesco launches 'Farms' brands to replace Everyday Value lines, News](https://dmrqkbkq8el9i.cloudfront.net/Pictures/2000xAny/9/1/2/300912_tescoexpressshoppermobilescan_962333.jpg)
Tesco to stock more own-label and value items in c-stores, News
from
per adult (price varies by group size)