A penny for Penney: J.C. Penney launches 1-cent deals
By A Mystery Man Writer
Description
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JCPenney is Spending $1 Billion on Store and Online Upgrades in
![A penny for Penney: J.C. Penney launches 1-cent deals](https://fortune.com/img-assets/wp-content/uploads/2014/12/fox-1981.jpg)
J.C. Penney's house brands through the years
![A penny for Penney: J.C. Penney launches 1-cent deals](https://costar.brightspotcdn.com/fd/9f/a2cfda7944d58fc20c6a967901e5/stonebriar-updates-008.jpg)
After Being 'Starved for Investment,' J.C. Penney Plans $1 Billion
![A penny for Penney: J.C. Penney launches 1-cent deals](https://g.foolcdn.com/image/?url=https%3A%2F%2Fg.foolcdn.com%2Feditorial%2Fimages%2F553856%2F1101_penneys_brand_defining_store1.jpg&op=resize&w=700)
3 Ways J.C. Penney Can Still Reinvent Itself
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J.C. Penney items go on sale for 1 cent during 'Penney Days
J.C. Penney, Pinched by Coronavirus, Files for Bankruptcy - WSJ
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A penny for Penney: J.C. Penney launches 1-cent deals
![A penny for Penney: J.C. Penney launches 1-cent deals](http://media.bizj.us/view/img/8684042/0208bellesky2*1200xx2400-1800-0-0.jpg)
J.C. Penney's new marketing campaign promotes private brands
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Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing
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Game Theory Examples Part 3: 3 Lessons From The JC Penny Pricing
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