A Look into Lululemon and Maia Active's KOL Strategy on Red (Xiaohongshu) - WalktheChat
By A Mystery Man Writer
Description
Red (Little Red Book, or Xiaohongshu in Chinese) is already a must-do platform in China’s content marketing space. In this article, we will compare the Red KOL marketing strategy of 2 yoga brands: Lululemon and Maia Active. In addition, we will offer practical suggestions for international brands operating in China. Why Red is perfect for sports fashion brands Red is the perfect intersection Read More
9 Little Red Book Marketing Tips For Foreign Brands
9 Little Red Book Marketing Tips For Foreign Brands
Shilin Song, Author at WalktheChat
9 Little Red Book Marketing Tips For Foreign Brands
9 Little Red Book Marketing Tips For Foreign Brands
China KOL Marketing, Little Red Book, XiaoHongShu
9 Little Red Book Marketing Tips For Foreign Brands
9 Little Red Book Marketing Tips For Foreign Brands
A Look into Lululemon and Maia Active's KOL Strategy on Red
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