Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire
By A Mystery Man Writer
Description
Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.
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Campaign of the Week: Lululemon, Dupe Swap
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