Kmart 'Ship My Pants,' 'Big Gas Savings' campaigns go viral - Los
By A Mystery Man Writer
Description
Kmart’s woes — sliding sales, worried investors — would make any retailer want to curse.
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Kmart's Edgy 'Ship My Pants' Ad Goes Viral
clever commercials go a long way. even when your brand goes belly up.
Kmart's 'ship my pants' ad causes shockwaves and smiles
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Ship my Pants — The Strategy Behind Kmart's Edgy Commercial
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