The Resurgence of Purple in Branding, 2018-09-24
By A Mystery Man Writer
Description
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years. Why has this color returned to mainstream consciousness and what is driving brands to actively engage with it? A History of Accidental . . .
In December 2017, the experts at Pantone named Ultra Violet the 2018 Color of the Year for its originality, ingenuity and for inspiring visionary thinking. The color, a dynamic and vivid purple, is a culmination of a shifting resurgence toward the usage of purple in everything from consumer-packaged goods (CPG) to fashion, beauty and home décor over the last few years.
The Psychology of Design: The Color Purple in Marketing & Branding
A Senate Candidate's Image Shifted. Did Her Life Story? - The New York Times
The Resurgence of Purple in Branding
Color Theory, Purple for Logos and Marketing
Making 'Dive into Color
Being Purposeful this Football Season
Purple in Marketing: Using Color in Branding - The Radiance Mindset
The Psychology of Design: The Color Purple in Marketing & Branding
Purple Color in Branding - Inkyy
Purple Logo: The power of purple color in designing
Purple Brands: What Does Purple Signify In Branding?
The Resurgence of Purple in Branding
Why purple might be the perfect colour for your branding
Package design as a branding tool in the cosmetic industry: consumers' perception vs. reality
from
per adult (price varies by group size)