How Jonathan Simkhai Morphed into a Major American Brand
By A Mystery Man Writer
Description
As the burgeoning brand master introduces denim and starts growing his global brand, we check in with an Observer favorite.
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2017/05/screen-shot-2017-05-18-at-1-58-12-pm.png?crop=0px%2C47px%2C567px%2C425px&resize=300%2C225&quality=80)
Ashley Graham, People
![How Jonathan Simkhai Morphed into a Major American Brand](https://www.hollywoodreporter.com/wp-content/uploads/2022/11/GettyImages-1439860306-H-2022.jpg?w=1296)
CFDA Fashion Awards 2022 Red Carpet Arrivals
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2022/08/GettyImages-1242792777.jpg?quality=80&w=300&h=225&crop=1)
Ashley Graham, People
![How Jonathan Simkhai Morphed into a Major American Brand](https://simkhai.com/cdn/shop/products/JS-1025-H_WHITE_01.jpg)
Jonathan simkhai
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2017/02/gettyimages-494392704.jpg?quality=80&w=300&h=225&crop=1)
oceans 8 Observer
![How Jonathan Simkhai Morphed into a Major American Brand](https://wwd.com/wp-content/uploads/2016/08/michelle-obama-variety-1.jpg)
Michelle Obama Wears Jonathan Simkhai on Variety Cover
![How Jonathan Simkhai Morphed into a Major American Brand](https://assets.vogue.com/photos/5f2878752eab2399258d5ffa/16:9/w_2992,h_1683,c_limit/Copy%20of%20SIMKHAI_01_0187.jpg)
Jonathan Simkhai Starts His Second Decade With a New Focus on Sustainability
![How Jonathan Simkhai Morphed into a Major American Brand](https://luxferity.com/up/blog/content/jonathan-simkhai-ps23-look7-1200x1800.jpg)
Jonathan simkhai
![How Jonathan Simkhai Morphed into a Major American Brand](https://assets.vogue.com/photos/5f286bfa65ae9d8c6232978e/16:9/w_2580,c_limit/Copy%20of%20SIMKHAI_03_0391.jpg)
Jonathan Simkhai Starts His Second Decade With a New Focus on Sustainability
![How Jonathan Simkhai Morphed into a Major American Brand](https://cdn.shopify.com/s/files/1/1125/1130/files/amora-maxi-dress-in-black-dresses-jonathan-simkhai-308972_800x_0ea151f8-2a46-4b9f-ae0b-94a9c6d50304_1024x1024.jpg?v=1636935093)
Introducing: Jonathan Simkhai
![How Jonathan Simkhai Morphed into a Major American Brand](https://observer.com/wp-content/uploads/sites/2/2017/05/screen-shot-2017-05-02-at-11-57-11-am.png?crop=0px%2C0px%2C590px%2C443px&resize=300%2C225&quality=80)
Blake Lively
Designer Jonathan Simkhai relocates his business to L.A., opens first retail store on La Cienega - Los Angeles Times
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