Reels, Shorts and TikTok: How do advertisers divide spend
By A Mystery Man Writer
Description
As monetization lags at Reels and Shorts, Campaign US delves into the factors informing how ad spend flows between short video offerings — from performance to audience, maturity and trust.
![Reels, Shorts and TikTok: How do advertisers divide spend](https://assets-global.website-files.com/61dff44bf40e0c7a666e2a72/64649a489bd233a8677a3851_4a5ddc2b.png)
How Much Do TikTok Ads CPM Cost in 2024?
![Reels, Shorts and TikTok: How do advertisers divide spend](https://armfulmedia.com/wp-content/uploads/2023/02/Instagram-versus-TikTok-banner.webp)
Instagram Reels vs TikTok: Choosing the Best Platform
![Reels, Shorts and TikTok: How do advertisers divide spend](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Fcollage-sea.jpg&h=900&w=900&q=75&v=20170226&c=1)
shorts Campaign Asia
![Reels, Shorts and TikTok: How do advertisers divide spend](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Fmosseri.RM.R7-26-2022-CUS.jpg)
Instagram CEO Adam Mosseri responds to 'TikTok copycat' criticisms, News
![Reels, Shorts and TikTok: How do advertisers divide spend](https://www.epidemicsound.com/blog/content/images/size/w2000/2023/05/reels-vs-tiktok-header.webp)
Instagram Reels vs TikTok: Which Should You Choose?
![Reels, Shorts and TikTok: How do advertisers divide spend](https://neilpatel.com/wp-content/uploads/fly-images/141827/The-Most-Effective-YouTube-Shorts-Strategy-1200x675-c.jpg)
The Most Effective Shorts Strategy
![Reels, Shorts and TikTok: How do advertisers divide spend](https://s3-prod.adage.com/s3fs-public/20230308_ytShorts_3x2.jpg)
Shorts and creator payouts—how brands can adapt
![Reels, Shorts and TikTok: How do advertisers divide spend](https://www.socialmediaexaminer.com/wp-content/uploads/2023/08/short-form-video-strategy-for-business-reels-tiktok-pick-format-text-overlay-bellarobben-11-485x1024.png)
Short-Form Video Strategy for Business With Reels and TikTok : Social Media Examiner
![Reels, Shorts and TikTok: How do advertisers divide spend](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Fheart+and+brain.jpg&h=268&w=401&q=100&v=20170226&c=1)
launches 'Shorts' campaign to compete with TikTok, Media
![Reels, Shorts and TikTok: How do advertisers divide spend](https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2Fcontent%2Ftech+netflix.jpg&h=225&w=300&q=100&v=20170226&c=1)
Search luxury china by Jessica Heygate
![Reels, Shorts and TikTok: How do advertisers divide spend](https://digiday.com/wp-content/uploads/sites/3/2023/04/short-form-video-digiday.jpg?w=1030&h=579&crop=1)
Agencies move on from creating content for specific platforms to focus on short-form video - Digiday
![Reels, Shorts and TikTok: How do advertisers divide spend](https://www.socialpilot.co/wp-content/uploads/2023/09/youtube-shorts-1.webp)
How to Create Shorts: Your 2024 Guide
![Reels, Shorts and TikTok: How do advertisers divide spend](https://images.ctfassets.net/az3stxsro5h5/3c17Ja2w3g0duatsiwxjOX/b850026330cf746a08eb38ca4e1964fc/https___later.com_blog_wp-content_uploads_2021_04_Jan1-How-to-Use-Instagram-Reels-New-Remix-Feature-Share-1024x683.png?w=1024&h=683&q=50&fm=png)
How to Use Instagram Reels' New Remix Feature
![Reels, Shorts and TikTok: How do advertisers divide spend](https://assets-global.website-files.com/5fac161927bf86485ba43fd0/64d8ca53ecda092473a14469_Blog%20Cover_2023_07_YouTube%20Shorts%20Dimensions%20_%20Tips%20_%20Recommendations.png)
Shorts Dimensions
from
per adult (price varies by group size)