Jockey Y-fronts hit New Zealand shops NZHistory, New Zealand history online
By A Mystery Man Writer
Description
‘If old-fashioned underwear makes you squirm, switch to Jockey.’ That was the pitch from clothing manufacturer Lane Walker Rudkin when it began marketing the Jockey Y-front to New Zealand men on 16 March 1940.
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Jockey Y-fronts hit New Zealand shops
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from
per adult (price varies by group size)