The individual brand and the multi-brand strategies
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How To Use A Multibranding Strategy (With Top Brand Examples)
Dan-Cristian DABIJA, Professor (Full), Professor, Babeş-Bolyai University, Cluj-Napoca, UBB, Department of Marketing
PDF] Multi-brand loyalty in consumer markets: a qualitatively-driven mixed methods approach
PDF) PRODUCER VERSUS RETAIL BRAND STRATEGIES – POSITIONING VECTORS IN CONSUMERS' MIND
How To Use A Multibranding Strategy (With Top Brand Examples)
Branding Strategies Marketing managers have a number
The individual brand and the multi-brand strategies
What is a multi-brand strategy?
Dan-Cristian DABIJA, Professor (Full), Professor, Babeş-Bolyai University, Cluj-Napoca, UBB, Department of Marketing
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