Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit
By A Mystery Man Writer
Description
Surf fans thrilled when beard oil and Kai Lenny soon appeared on the market. All absolutely perfect for an aging demographic but there's more!
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](http://carolinasurfbrand.com/cdn/shop/articles/blog-img-morgan-hurley_1200x1200.jpg?v=1563016712)
Morgan Hurley – Carolina Surf Brand
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://ca-times.brightspotcdn.com/dims4/default/7ed8957/2147483647/strip/false/crop/3896x2807+0+0/resize/1486x1071!/quality/75/?url=https%3A%2F%2Fcalifornia-times-brightspot.s3.amazonaws.com%2Fcf%2F59%2F9b352d9449d78f5fe8eaa33b0193%2Ftn-dpt-me-hb-pier-surfer-1.jpg)
Huntington Beach-based Surfline announces $30-million investment, new CEO - Los Angeles Times
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://shop-eat-surf.com/wp-content/uploads/2023/05/KaiLenny_Autographs_HurleyHQ-400x284.jpg)
Hurley Details Expansion Plans as it Prepares to Celebrate 25 Years
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://shop-eat-surf.com/wp-content/uploads/2023/05/CustomizationStation_Hurley25thAnniversary.jpeg)
Hurley Details Expansion Plans as it Prepares to Celebrate 25 Years
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](http://www.hurley.com/cdn/shop/articles/sunset-beach-blog-hero_1024x1024.jpg?v=1643320829)
Save the Date: Hurley Pro Sunset Beach
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://beachgrit.com/wp-content/uploads/2024/01/Screen-Shot-2024-01-08-at-4.16.18-PM.png)
Billabong pivots to plus-sized surfers to extend “reach to important demographic of underserved consumers.” - BeachGrit
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://beachgrit.com/wp-content/uploads/2023/02/Carissa-Moore_23Pipe__TYH0610_Tony-Heff.jpg)
Better-than-predicted Sunset does fine job highlighting great surfing on Hurley Pro Day Three: Timing had to be perfect. Commitment to sections was rewarded, hesitation was punished! - BeachGrit
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://www.surfer.com/.image/ar_8:10%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:eco%2Cw_620%2Cx_588%2Cy_170/MjA0NDM1NTMwNjUyMzI5MDM3/kelly-slater_24sunset__tyh0084_tony-heff.jpg)
Kelly Slater 'Robbed' at Sunset Beach for Carving 360 (Video) - Surfer
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://cdn.shopify.com/s/files/1/0277/3680/1419/products/mfs0012403_black-graphite_1.jpg?v=1666916171)
Black - KAI LENNY X COAST GUARD HOODED LONG SLEEVE SURF TOP
![Mega surf brand Hurley continues exciting pivot toward elder care, releases line of handsome readers at Walmart! - BeachGrit](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fimage%2F2023%2F08%2FHunter-image-1080-copy-2.jpg?cbr=1&q=90)
Walmart Pro Surfer Hunter Jones Black and Unlimited
from
per adult (price varies by group size)