Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass
By A Mystery Man Writer
Description
The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.
Piers Morgan Tries Greggs' Vegan Sausage Roll
Newcastle illustrator in disbelief after his Greggs vegan card is used to mock Piers Morgan - Chronicle Live
Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online
Greggs: How its vegan sausage roll stormed social media
Lumiere PR
Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you
Piers Morgan tries Greggs vegan sausage roll live on TV - but he's not impressed - Wales Online
Greggs, its vegan sausage roll and the art of effective PR - John Jewell - Wales Online
Nigel Hughes on LinkedIn: 'Hello Piers, we've been expecting you
Greggs: How its vegan sausage roll stormed social media
Dan 🏴 (@DeeMoww) / X
Helen Hargreave, Author at Fusion Unlimited
Piers Morgan Tries Greggs' Vegan Sausage Roll
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per adult (price varies by group size)