ASICS: creating quality lifestyle through intelligent sports
By A Mystery Man Writer
Description
Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?
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ASICS: creating quality lifestyle through intelligent sports
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Best Sport, Health & Fitness Campaign - Smarts & ASICS
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ASICS: creating quality lifestyle through intelligent sports
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