Advertising to the over 50s - how should we do it?
By A Mystery Man Writer
Description
Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
7 Things Not to Wear When You're Over 50 - Fat-Bottom-Fifties Get Fierce
We studied 50 years of tour player ads—revealing where golf has changed the most, Golf News and Tour Information
How to Dress Appropriately Over 50 or at any age
Advertising & Marketing Technology News
List of 50 of the top award winning advertising and marketing agencies in the UK
Denise Austin's Fit Over 50: Woman's World: : Books
Wait, what are they advertising? Vintage ads, Old ads, Old advertisements
ASA - Advertising Standards Authority
How To Wear Jeans Over 50: The Ultimate Guide — No Time For Style
Iroquois Healthcare Association Caring Gene® campaign wins three Healthcare Advertising Awards - 4A's
Targeting the over 50s in digital - New Digital Age
Worlds Apart: Can You Really Advertise Effectively to the Over 50's and Gen Z at the Same Time? – Advertising Week
L'Oréal and Vogue challenge beauty perceptions after 50
from
per adult (price varies by group size)