ASICS: creating quality lifestyle through intelligent sports technology
By A Mystery Man Writer
Description
Since it began operations in 1977, the well-known Japanese sports brand, ASICS, has developed many inventions that have contributed to record-breaking sports performances. What role does intellectual property play in the company and what IP-related challenges does it face?
How Asics Became Fashion's New Favorite Old Sneaker Brand
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ASICS Gel-Kayano 28 Men's Running Shoes - Black/Hazard Green
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ASICS creates personalized shoes
![ASICS: creating quality lifestyle through intelligent sports technology](https://cms-static.asics.com/media-libraries/50477/file.png)
ASICS Accelerator Program
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ASICS Gel-Kayano 28 Men's Running Shoes - Black/Hazard Green
![ASICS: creating quality lifestyle through intelligent sports technology](https://image.isu.pub/200722170628-f3edd3c35038424417d4473fc846d0d8/jpg/page_3.jpg)
Marketing Strategy Report: ASICS
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ASICS Gel-Kayano 28 Men's Running Shoes - Black/Hazard Green
Issues and Challenges in Extending Patent Protection For The
![ASICS: creating quality lifestyle through intelligent sports technology](https://business.adobe.com/customer-success-stories/media_1d0e2f02978a8057d5005ad5ac43f552c02b455f1.png?width=750&format=png&optimize=medium)
ASICS strengthens brand by using digital assets globally
![ASICS: creating quality lifestyle through intelligent sports technology](https://www.asics.com/on/demandware.static/-/Sites-asics-us-Library/default/dw541b7695/firstspirit/media/jan_2022_blog_images/asics_blog_caption_1980-2000.jpg)
ASICS' Founder Story and Brand History, ASICS
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ASICS Partners
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ASICS Best Sellers: Our Most Famous Running Shoes
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per adult (price varies by group size)