Prada's new chief tasked with making generational shift smoother
By A Mystery Man Writer
Description
Luxury group set to be run by Andrea Guerra who will eventually pass the baton to heir Lorenzo Bertelli
![Prada's new chief tasked with making generational shift smoother](https://img.businessoffashion.com/resizer/jmErGcMmJJjhv7R2iOzYZOteJ5Y=/1200x630/filters:format(jpg):quality(70):focal(-5x-5:5x5)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/XALXYEKMARASBL36QNHFXWCZZ4.jpg)
Prada Scion Lorenzo Bertelli's First Interview
![Prada's new chief tasked with making generational shift smoother](https://static01.nyt.com/images/2023/10/19/t-magazine/19tmag-prada-slide-2IJK/19tmag-prada-slide-2IJK-articleLarge.jpg)
How Miuccia Prada Reinvented Fashion - The New York Times
![Prada's new chief tasked with making generational shift smoother](https://assets.rbl.ms/34331659/origin.png)
Sales Strategy Summit - PowerToFly Events
![Prada's new chief tasked with making generational shift smoother](https://www.yumpu.com/en/image/facebook/4309472.jpg)
Design Does Matter - Teknion
![Prada's new chief tasked with making generational shift smoother](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F16a32ed0-3911-492a-a156-47c6707a5c7d.jpg?source=next-article&fit=scale-down&quality=highest&width=700&dpr=1)
Prada's new chief tasked with making generational shift smoother
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The Intermediary - December 2023 by theintermediary - Issuu
![Prada's new chief tasked with making generational shift smoother](https://www.ft.com/__origami/service/image/v2/images/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fuploaded-files%2FSilvia-Sciorilli-Borrelli-54387006-5e22-46be-890e-aa8f1de3c34b.png?source=next-stream-page&width=200&height=200&quality=highest)
Silvia Sciorilli Borrelli
![Prada's new chief tasked with making generational shift smoother](https://assets.rbl.ms/29855811/origin.png)
Pride: Championing LGBTQIA+ Leaders and Allies - PowerToFly Events
![Prada's new chief tasked with making generational shift smoother](https://assets.rbl.ms/34780887/origin.png)
Amplifying Black Excellence - PowerToFly Events
Andrea Guerra
from
per adult (price varies by group size)