Sainsbury's takes fight against Tesco Price Promise ads to
By A Mystery Man Writer
Description
Supermarket chain mounts £150,000 legal challenge over adverts that claimed cheaper own brand goods
![Sainsbury's takes fight against Tesco Price Promise ads to](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/9/25/1411671538059/Sainsbury-s-002.jpg?quality=85&auto=format&fit=max&s=5399afbc96050b416a44b52e272a0b4e)
Sainsbury's takes fight against Tesco Price Promise ads to judicial review, J Sainsbury
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Campaign of the Week: Sainsbury's press ads were bold but not clear enough on values, Analysis
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Regulator clamps down on supermarket pricing following Which? campaign - Which? News
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The great Tesco 'Big Price Drop' rip-off: Supermarket pushed prices UP weeks before its £500m cost-cutting campaign
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Posh' supermarket that vowed to become 'as cheap as Aldi' is even cheaper for these shopping essentials - Manchester Evening News
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Price promise hi-res stock photography and images - Alamy
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Sainsbury's ads take aim at Tesco's Price Promise, News
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Ocado kicks off price war with Tesco in bid to lure back shoppers
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Tesco, M&S and Sainsbury's Show Britain's Retail Dinosaurs Thriving Once Again - Bloomberg
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Sainsbury's reduces some prices in smaller convenience stores - Chronicle Live
from
per adult (price varies by group size)