Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name
By A Mystery Man Writer
Description
Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://i.ytimg.com/vi/UL4oTVjPtYk/hqdefault.jpg)
2024 NAMM / Super booth speculations - Page 6 - Gearspace
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://s11234.pcdn.co/wp-content/uploads/2022/07/4-640x360.jpg.optimal.jpg)
Review: Pioneer DJ's XDJ-RX3 – more effects, but the new screen is hit-or-miss - DJ TechTools
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://s11234.pcdn.co/wp-content/uploads/2023/09/10-tips-to-prevent-dj-gear-stolen.jpg.optimal.jpg)
DJ TechTools
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://edm.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cfl_progressive%2Cg_xy_center%2Cq_auto:good%2Cw_620%2Cx_553%2Cy_361/MTk2MjUyMDA5MjE5NzYxNDU2/334547760_566944395380084_3984608843526400785_n-1.jpg)
AlphaTheta Unveils World's First Wireless DJ Controller After
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://media.guitarcenter.com/is/image/MMGS7/M09711000000000-00-2000x2000.jpg)
AlphaTheta WAVE-EIGHT 8 Portable Powered Speaker Pair With XDJ-XZ Professional Standalone DJ System
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://media.muckrack.com/groups/icons/djtechtools.png)
DJ TechTools: Contact Information, Journalists, and Overview
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://s11234.pcdn.co/wp-content/uploads/2023/02/DJM-A9_Lifestyle_HR_1506-scaled.jpg.optimal.jpg)
Breaking News Archives - DJ TechTools
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://djworx.com/wp-content/uploads/2018/01/DDJ-1000-Facebook.jpg)
NAMM 2018: Pioneer DJ releases the DDJ-1000 rekordbox controller
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://mixmag.net/assets/uploads/images/_full/alphatheta-rotary-mixer-pioneer-dj.jpg)
AlphaTheta Corporation, owners of Pioneer DJ, announce new brand AlphaTheta - News - Mixmag
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://external-preview.redd.it/bro-alphatheta-is-a-terrible-brand-name-rogue-djs-v0-CU-gP7RDaWg4R8xx-DSucmQbkFjQNXKJNPtfvoYidlI.jpg?auto=webp&s=afcfac78675e25bc1d847c3faa4916e55d9221a5)
Bro, AlphaTheta is a terrible brand name - Rogue DJs : r/DJs
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://s11234.pcdn.co/wp-content/uploads/2014/09/Pioneer-DJ-FOR-SALE.jpg.optimal.jpg)
Pioneer DJ Divison Is Up For Sale - DJ TechTools
![Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name](https://s11234.pcdn.co/wp-content/uploads/2024/01/wave-eight-speaker-control-panel.jpg.optimal.jpg)
AlphaTheta enters wireless DJ speaker world with WAVE-EIGHT speaker, SonicLink ultra-low-latency tech - DJ TechTools
from
per adult (price varies by group size)