How intimates brands are trying to succeed where Victoria's Secret's inclusive rebranding isn't
By A Mystery Man Writer
Description
While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.
Victoria's Secret overhauls its fashion show in its latest move to be more inclusive
Victoria's Secret is back — with an inclusive new vision, show and space - TheGrio
Can Victoria's Secret extend its brand to preteens? - RetailWire
How Victoria's Secret Is Trying to Rebrand - The New York Times
Where Victoria's Secret's Rebranding Goes Wrong
Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen
Victoria's Secret Ditches 'Inclusive' Rebrand Following £1bn Plunge in Revenue – the Latest Victim of Go Woke, Go Broke – The Daily Sceptic
Victoria's Secret Swaps Angels for 'What Women Want.' Will They Buy It? - The New York Times
Victoria's Secret revamps brand to be more inclusive – NBC Chicago
Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity
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