Cuup is using video conference-based bra fittings to drive sales - Glossy
By A Mystery Man Writer
Description
Two-year-old DTC lingerie company Cuup thinks it has the answer to helping customers find their perfect bra. Rather than relying on a ton of data, technology and fit quizzes, the company is turning to one-on-one video chats and its team of "fit therapists” to solve some women’s biggest fit problems.
![Cuup is using video conference-based bra fittings to drive sales - Glossy](http://lineaintima.ca/cdn/shop/products/blk2.jpg?v=1568717815)
Anita Extreme Control Wireless Sports Bra
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.shopcuup.com/on/demandware.static/-/Sites-oss-Library/default/dwbba46029/cp-images/homepage/2024-cp-wk12-hp-0321/Lilac-Sale-BANNER_mobile.jpg)
Shop All, CUUP
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.westcoastkids.ca/media/catalog/product/p/u/pump_in_style_max_flow_3-in-1_pumping_bra_silicone_collector.jpg)
Medela - Pump in Style Max Flow + 3-in-1 Pumping Bra + Silicone
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.hubspot.com/hubfs/buyer-persona-research_1.webp)
How to Create Detailed Buyer Personas for Your Business [+Free
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://media.wired.com/photos/6557f0e68014309536b6fa81/1:1/w_2812,h_2812,c_limit/Black-Friday-Cyber-Monday-Absolute-Best-Deals.jpg)
The 163 Absolute Best Cyber Monday Deals (So Far!)
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://media.newyorker.com/photos/5f21ec14da874d6b001376ac/1:1/w_1706,h_1706,c_limit/Marx-Bras.jpg)
Bramancing the Braless: Notes on Nine Lingerie Startups
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.glossy.co/wp-content/uploads/sites/4/2021/01/11_Style_Personality.jpg)
ThirdLove updated its fit quiz to increase sales in more
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.shopcuup.com/on/demandware.static/-/Sites-oss-Library/default/dw50cd13a5/cp-images/about-us/blackbra.jpg)
cuup-fittings
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://assets-global.website-files.com/5ebb1b2c07f0f111e4ac241c/6064defc9eeb1ac55b832385_9pr7GF42-xD1Ckmnq3li0_z1Y6CFWc6OTh-jm6SuRD9gVuw1HIGq51GT1MUGTmYRgNv19brSxWp7feflqSIFy1aPUiql5Btdu-6yYHLll2PmJ_VjRYxP8ggmRg_xDx5EXWSTYDtn.png)
CUUP Bra Review The Quality Edit
Is a 32C bra size too big? - Quora
![Cuup is using video conference-based bra fittings to drive sales - Glossy](https://www.rd.com/wp-content/uploads/2021/07/CUUP-bra-colorblock.jpg?fit=680%2C680)
Cuup Virtual Bra Fitting: Here's What I Thought
from
per adult (price varies by group size)